Audience Design | Media
Warner Brothers Records | Media
Debuting Dua Lipa with an Award-Winning Tech Solution.
Dua Lipa had a large UK fan base, but a small footprint in the US. We were asked to promote Dua Lipa’s debut album and new single for Warner Bros. Records, and to develop a fan base within the US.
![$fullWidthMedia['data']['image']['alt']](https://www.ciceron.com/wp-content/uploads/2022/10/Dua.png)
Getting creative with technology
We knew our audience was highly mobile and likely to see out-of-home billboards. But this approach alone wouldn’t be impactful enough to meet our objectives. We needed to get innovative with how technology, advertising and our audiences intersected.
Award-winning tech
innovation
Our team designed and executed a never-before-seen cross-channel campaign. We were able to capture and store device IDs for everyone who saw one of our digital billboards. We then targeted this unique audience with display, pre-roll and Spotify video ads.
![$fullWidthMedia['data']['image']['alt']](https://www.ciceron.com/wp-content/uploads/2022/10/dua-lipa-campaign.png)
Results and Recognition
- This innovative campaign was one of our lowest cost-per click campaigns for Facebook
- YouTube views for Dua Lipa’s new single hit 1 million views within the first 13 hours and 14 million streams on Spotify within the first week
- Winner of AdFed’s Innovative Use of Data Driven Media (Silver)
- Winner of AdFed’s Innovative Use of FPS & Location Technology (Bronze)