Debuting Dua Lipa with an Award-Winning Tech Solution.
Dua Lipa had a large UK fan base, but a small footprint in the US. We were asked to promote Dua Lipa’s debut album and new single for Warner Bros. Records, and to develop a fan base within the US.
Getting creative with technology
We knew our audience was highly mobile and likely to see out-of-home billboards. But this approach alone wouldn’t be impactful enough to meet our objectives. We needed to get innovative with how technology, advertising and our audiences intersected.
Our team designed and executed a never-before-seen cross-channel campaign. We were able to capture and store device IDs for everyone who saw one of our digital billboards. We then targeted this unique audience with display, pre-roll and Spotify video ads.
Results and Recognition
- This innovative campaign was one of our lowest cost-per click campaigns for Facebook
- YouTube views for Dua Lipa’s new single hit 1 million views within the first 13 hours and 14 million streams on Spotify within the first week
- Winner of AdFed’s Innovative Use of Data Driven Media (Silver)
- Winner of AdFed’s Innovative Use of FPS & Location Technology (Bronze)