Debuting Dua Lipa with an Award-Winning Tech Solution -
Warner Brothers Records | Media

Debuting Dua Lipa with an Award-Winning Tech Solution.

Dua Lipa had a large UK fan base, but a small footprint in the US. We were asked to promote Dua Lipa’s debut album and new single for Warner Bros. Records, and to develop a fan base within the US.


Getting creative with technology

We knew our audience was highly mobile and likely to see out-of-home billboards. But this approach alone wouldn’t be impactful enough to meet our objectives. We needed to get innovative with how technology, advertising and our audiences intersected.

Award-winning tech

Our team designed and executed a never-before-seen cross-channel campaign. We were able to capture and store device IDs for everyone who saw one of our digital billboards. We then targeted this unique audience with display, pre-roll and Spotify video ads.


Results and Recognition

  • This innovative campaign was one of our lowest cost-per click campaigns for Facebook
  • YouTube views for Dua Lipa’s new single hit 1 million views within the first 13 hours and 14 million streams on Spotify within the first week
  • Winner of AdFed’s Innovative Use of Data Driven Media (Silver)
  • Winner of AdFed’s Innovative Use of FPS & Location Technology (Bronze)